Your Beginners Guide to a Perfect Landing Page Your product may be irresistible. Your PPC ad may be perfectly optimized. Or, your email campaign’s design may be faultless. But without a good landing page, your efforts are completely wasted. And consequently, your business and ROI will suffer. Your landing page can often determine the success or failure of your online marketing. We’ll start from the beginning, you need to know what one is and why
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Does your company have a responsive website? The days when websites where only viewed on desktop screens are long gone. A lot of us now view websites on our mobiles rather than a desktop, resulting in desktop responsiveness not being the only concern when developing a website! In fact, smartphones and tablets dominate 48.7% of web browsing traffic. The popularity of mobiles has also affected the way developers design websites, encouraging for tidy, simple layouts.
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Is a website still important? With the flourishing of social media, you might see a website as an unnecessary expense. You may think an active LinkedIn, Twitter, Facebook and Instagram account fulfil your online presence. Your website and social media accounts will work harmoniously. Social media is a great way to build awareness and to engage with potential and existing customers, but it’s not where people expect to find out important information. With your own
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