Facebook Ads

The Advertising Options on Facebook Ads Manager Explained Facebook Ads Manager gives businesses the chance to engage users online. Whether you want to use video, images or words – or a mixture of all those styles – Facebook Ads has you covered. Facebook Ads supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two parts: what it looks like (the format) and where it will be displayed (the placement). So,

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Origins of the Hashtag

Origins of the Hashtag: How Did It Start on Twitter? Hashtags are used across the world, especially on the social media platform Twitter. But where did it all begin? What exactly are the origins of the hashtag? The concept of tagging social media groups and topics with a hashtag is credited to one man named Chris Messina. While running an internet consulting company in 2007, Chris had the idea of using hashtags on Twitter so

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Twitter Tips

Twitter Tips for Beginners Whether you’re starting a Twitter account from fresh or you’ve been tasked with the responsibility of growing an account for a reputable brand, it’s always good to brush up on your Twitter tips and tactics to make sure you’re a pro-tweeter. 1. Use Your Keywords To attract your target audience, include keywords in your tweets. As Twitter says, “Keyword targeting allows you to connect with users based on words and phrases

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