PPC Advertising Blogs

The Basics of Facebook Split Testing The Facebook split testing (A/B testing) features enables businesses to run more data-driven campaigns. Advertisers can answer important questions about different components of their campaigns as opposed to just assuming what works and what doesn’t. The feature compares different versions of your ad so you can be confident of which style performs best and improve your future campaigns. For example, you can test the same ad on two different

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How to Monitor and Improve Your Google Ads Metrics If you want to achieve your Google Ads goals, you will need to regularly review and refine your account’s performance. One way to do so is by monitoring and improving your Google Ads metrics. Monitoring your Google Ads metrics should be part of your regularly routine. With a tonne of information available for you to analyse – Google ads enables you to analyse campaigns, explore individual

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Effective Tips to Increase Your Click Through Rate How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate! Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate,

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