PPC Advertising Blogs

Beginner’s Guide to Amazon Ads It’s hard to resist the convenience of Amazon – whether you’re buying clothes, cleaning supplies or random appliances. Even if you’re not an Amazon user, your target audience likely are. Each month more than 197 million people across the world visit Amazon (which is more than the entire population of Russia). With so many people using Amazon’s platform, it begs the question why your business is not implementing Amazon Ads

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Learning the Basics of Google Market Finder Looking to reach new markets and expand your business across the globe with Google Ads? Market Finder is the ultimate platform for brands to find potential customers abroad. 3.7 billion people around the world are online. For businesses big and small, there’s the opportunity to reach new customers across the globe through Google Ads. What Is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform. Through Google

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Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a

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