Getting Started with PPC Advertising Have you heard the phrase PPC advertising floating around, but you’re unsure to what it actually is? In today’s article, we’ll be helping you understand the basics of PPC advertising and how you can decide whether PPC is right for your business. What’s PPC? First things first, PPC actually means pay-per-click. It’s a form of advertising where businesses pay a fee each time one of their ads in clicked on.

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