PPC Advertising Blogs

The Key Fundamentals to PPC Competitor Research Competitive analysis should be one of your top priorities at the beginning and throughout your PPC campaigns. But, it’s easy to get distracted optimising your own data instead of dedicating time to analyse your PPC competitors. The battle for conversions, leads, customers and ROI through paid advertising is fierce. And it’s getting more challenging for businesses to differentiate themselves from their competitors. You’re planning, running and monitoring your

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Getting to Know Google Ads Every year there are 2 trillion Google searches, and most search results page feature Google ads. No matter the size or industry of your business, Google Ads can be an effective method of driving targeted traffic to your website exactly when your audience are searching for the types of products / services that your business offers. Surprisingly, while Google Ads is the biggest online paid search network, there are companies

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Getting Started with PPC Keyword Research Take a look as we explore all there is to know about PPC keyword research. By the end of our guide you will know: - What is PPC Keyword Research?- Are PPC and SEO Keyword Research the Same?- Why Is PPC Keyword Research Important?- What PPC Keywords You Should Consider- The Reality of PPC Keyword Research- How Different Gravy Digital Can Help Building and maintaining a strong performance on

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