Digital Marketing Blogs

Although a business is still selling a product, there’s actually a big difference between B2B and B2C marketing. B2B marketing, where a business sells to another business, has a completely unique buying decision than B2C marketing, where a business sells directly to the consumer. Most B2B purchases revolve around logic whilst a consumer purchase is primarily built on emotion. Companies don’t behave the same as individual buyers, they act differently to marketing strategies and behave differently

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Have You Discovered the Brilliance of Canva Yet? Imagery is a fantastic way to grasp the attention of your target audience, whether it be on your website, email marketing campaigns or social media posts. Canva is one of the easiest and effective design tools that ANYONE can use. Use Canva to create incredible visuals, from Facebook banners, Instagram images to infographics. Do I Need to be a Designed to Use Canva? Absolutely not. It’s simply

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Your Guide to Digital Marketing Terms - Understanding the Jargon! If you’re unfamiliar with Digital Marketing, making sense of the terms can be extremely confusing. To help you understand, we’re going to arm you with a simple list of common Digital Marketing terms and their definitions. Here’s your guide to some of the most popular Digital Marketing terms. Digital Marketing Terms Glossary AdWords Is Google’s advertising services where bidders can pay to boost the ranking of

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