Analytics Tools Blogs

Session Recording: Effective or Invasive? Yesterday, we discussed Hotjar’s visitor recording feature. Which raises the question, are session recording tools an invasion of privacy? Or are they a powerful insight for businesses to understand their visitors behaviour? Protecting internet user’s privacy, particularly websites using session recording tools, makes an interesting debate. GDPR came into effect on 25th May 2018, which protects consumer’s data and privacy, so, do you think session recordings are an invasion of

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Hotjar: Analysis and Feedback Tools in One Place In yesterday’s blog post, we discussed the importance of heatmaps and tracking your audience’s behaviour on your website. One tool to do so is Hotjar. You can catch up on yesterday’s blog post here: - How Heatmaps Can Help Your Business What is Hotjar? In a nutshell, Hotjar reveals the online behaviour of visitors to your website. Using a combination of both Analysis and Feedback tools, Hotjar

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Are Heat Maps a Must-Have Marketing Tool? There are a number of different analytics tools you can implement to understand your website’s visitors, like Google Analytics. Whilst Google Analytics is an insightful tool, it doesn’t show you how people are behaving once they’ve clicked on a link. Among popular web analytics tools are heat maps, which software like Hotjar offer. What Are Heat Maps? Heat maps record the movement of visitors on your website by

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