Beginner’s Guide to Long-Tail Keywords Main search engine queries are specific and tailored exactly to what the user is looking to find. With this in mind, businesses should consider incorporating long-tail keywords into their PPC campaigns to drive highly targeted traffic to their website. What Are Long-Tail Keywords? A long-tail keyword is a keyword phrase that features at least three separate words (but some argue two or more is considered to be long-tail). Unlike singular

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PPC Mistakes

Are You Making These Common PPC Mistakes? In this article, we will be detailing the top PPC mistakes so you can avoid damaging your campaigns in the future. When it comes to PPC, every click really counts. The plethora of conflicting advice surrounding PPC advertising can be confusing. With so much contradictory guides out there, it’s so easy to make PPC mistakes which effect the success of your campaign. 1. Having No Plan Operating without

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Keyword Strategy

How to Develop Your Own Keyword Strategy Developing a keyword strategy is crucial to create powerful SEO campaigns. Your keyword strategy should involve targeted keywords that drive the right traffic to your website. Having the right keyword strategy can really make all the difference in your campaigns, they influence how well you rank on SERPs and how useful search engines think your content is. In todays article, we will be detailing our top tips so

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How to Create a Signup Form That Converts By the end of this blog post, you will know how to create a signup form for your website. Including our best design tips, what you should include and what should be avoided. Signup forms on your website are a simple, effective way to generate leads and increase conversions. They don’t take long to make and can be placed anywhere on your website. The whole point of

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Instagram Myths

Exposing Common Instagram Myths In this article, we will be dispelling common Instagram myths and providing you with the truth about using Instagram for business. Being one of the most popular, influential social media platforms in the world, Instagram is one of the greatest methods for businesses to conduct digital marketing. But even though there are over 25 million business profiles using Instagram, there are still many businesses who want to promote their business but

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PPC Definitions

The Basic PPC Definitions Explained The huge volume of terms, acronyms and lingo surrounding PPC is enough to confuse both beginners and those experienced in the field. Whether you’re new to PPC or you just need a refresher, use our list of beginners PPC definitions to help you keep up-to-date with the constantly-changing industry. Ad Delivery: a setting that lets Google and other search engines know how to use your set budget each day. You

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PPC

What to Know About PPC Before You Start a Campaign There are many misconceptions about Pay-Per-Click, more commonly know as PPC. It can be disheartening for business owners to invest in PPC marketing when they’re unsure what it is, what it entails and why you must spend money on ads to generate quality traffic to your website. Before you think about launching a PPC campaign, it’s important you understand what PPC is. 1. PPC Is

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Text Message Marketing

10 Top Tips for Your Text Message Marketing Businesses should tread carefully when it comes to sending their customers texts. Our texts are a personal space – far more personal than emails or receiving letters in the post. Just because you can send texts – doesn’t mean you should. Text message marketing can be a great marketing method, but if done incorrectly it can cause a lot of damage. Take a look at our dos

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Beginner’s Guide to Backlink Opportunities If you run a website, you should know how important backlinks are. It’s not that hard to find backlink opportunities – you just need to know where to look. What Are Backlinks? Backlinks are formed when one site links to another. Backlinks are external links to your website, they show a transition from one website to another or from one webpage to another. Why Are Backlinks Important? Link building is

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Campaign Budget Optimisation

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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