Google Remarketing

Getting Started with the Basics of Google Remarketing There are several ways you can drive traffic to your website and persuade visitors to convert. One such way is by running a remarketing campaign on Google Ads. Remarketing is a method to connect with people who have already interacted with your website or mobile app. It enables businesses to strategically position their ads in front of their past website visitors as they browse Google and its

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Landing Page Not Converting

14 Answers to Why Your Landing Page is Not Converting The purpose of a landing page is to create conversions, whether they be leads, sales or calls. So, when your landing page is not converting it’s not doing its job properly. Businesses should use best practises to construct their landing pages to entice potential customers / clients in while engaging them with a well-designed layout. An efficient landing page will increase conversion rates and put

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Hiring a Social Media Agency

Why You Should Consider Hiring a Social Media Agency to Handle Your Social Media Campaigns Today one of the biggest demands of every brand is to have an active social media presence. And a professional marketing agency can help ensure your business achieves the best results on social networks. Social media is no longer simple – businesses can’t just post the odd article or update online and expect to generate conversions, build brand awareness and

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Broad Match Keywords

Beginner’s Guide to Using Broad Match Keywords Our question is, should businesses use broad match keywords in their paid search campaigns? One of the key selling points for investing in paid search is the level of quality in which businesses can target their audience, if they know the concept of intent. Paid search experts all have different approaches to launching campaigns, testing keywords and different match types. While opinions may be different this doesn’t necessarily

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LinkedIn Sponsored InMail

All You Need to Know about LinkedIn Sponsored InMail Have you ever thought about taking a different approach to engaging your audience? LinkedIn’s Sponsored InMail allows businesses to drive more leads and engage their audience by delivering personalised, private messages right into their LinkedIn inboxes. On LinkedIn, businesses can advertise their brand, product and services to over 575 million users. The social network is different to more casual social platforms like Facebook, Instagram and Twitter.

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LinkedIn Ad Campaigns

All You Need to Know About LinkedIn Ad Campaigns Are you ready to attract more leads and achieve your marketing goals with the world’s largest professional network? What really sets LinkedIn ad campaigns apart from other social media advertising platforms (Facebook / Instagram / Twitter) is their B2B targeting options. LinkedIn is an excellent platform for businesses to advertise to other businesses. LinkedIn users are professionals who use the platform for several reasons. They could

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Basics of Twitter Ads

Answering Your Top Questions About Twitter Ads With 500 million tweets sent per day, it can be easy for a brand’s marketing on twitter to go unnoticed by their target audience. Twitter ads are designed to help you connect with your audience, generate results that drive conversions, and add value to your business. Take a look as we answer the top basic questions about Twitter Ads How Am I Charged? Twitter ads run in an

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Facebook Split Testing

The Basics of Facebook Split Testing The Facebook split testing (A/B testing) features enables businesses to run more data-driven campaigns. Advertisers can answer important questions about different components of their campaigns as opposed to just assuming what works and what doesn’t. The feature compares different versions of your ad so you can be confident of which style performs best and improve your future campaigns. For example, you can test the same ad on two different

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Google Ads Metrics

How to Monitor and Improve Your Google Ads Metrics If you want to achieve your Google Ads goals, you will need to regularly review and refine your account’s performance. One way to do so is by monitoring and improving your Google Ads metrics. Monitoring your Google Ads metrics should be part of your regularly routine. With a tonne of information available for you to analyse – Google ads enables you to analyse campaigns, explore individual

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Improve Your Click Through Rate

Effective Tips to Increase Your Click Through Rate How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate! Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate,

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