This is a guest post, created by Georgie Leeds at Strawberry Forge for paid advertising. For every business, having a strong marketing strategy is essential, whichever way you decide to do it. More often than not, Different Gravy Digital find themselves rectifying businesses who are easily persuaded by Google Ads to jump on the paid advertising bandwagon, without being fully informed or aware of what is required of them. Pay-per-click advertisements tend to be the

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Getting to Grips with the Fundamentals of YouTube Advertising Take a look as we cover all the basic details there are to know about YouTube Advertising. Including what it is, the ad formats available and how the ads work. Do you create branded videos? There’s no doubt that video is taking over – 81% of businesses use video as a marketing tool. With all the time and money invested into video production, you can’t stop

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Instagram Removing Likes

What Happens Now Instagram Is Removing Likes? Instagram surprised the digital world with its announcement that they are testing removing like counts and video view counts from posts in feeds. Following a number of tests, the decision was made to make posting on Instagram less about being a competition for likes and more about creating quality content and connections. The changes in Instagram’s algorithm (which is still rolling out) mean users will no longer view the

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Native Advertising

Getting Started with Native Advertising Native advertising provides brands with a new way to get their marketing content in front of their audience. Content is a key part of day-to-day life. From the moment we wake up to the moment we go to sleep, we consume new articles, social media posts, photos and videos. In fact, consumers spend 9 hours, 38 minutes devouring media a day. With so much content in our lives, consumers are

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Alternative PPC Platforms

Reach Your Audience with Alternative PPC Platforms to Google Ads Take a look as we detail the 11 alternative or additional PPC platforms to Google Ads that businesses can use to capture their audience’s attention. When it comes to running a PPC campaign (paid search) the first platform that comes to mind is Google Ads. We all know that Google dominates the paid advertising industry – with Google accounting for 31.1% of worldwide ad spend.

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Amazon Ads

Beginner’s Guide to Amazon Ads It’s hard to resist the convenience of Amazon – whether you’re buying clothes, cleaning supplies or random appliances. Even if you’re not an Amazon user, your target audience likely are. Each month more than 197 million people across the world visit Amazon (which is more than the entire population of Russia). With so many people using Amazon’s platform, it begs the question why your business is not implementing Amazon Ads

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Google Market Finder

Learning the Basics of Google Market Finder Looking to reach new markets and expand your business across the globe with Google Ads? Market Finder is the ultimate platform for brands to find potential customers abroad. 3.7 billion people around the world are online. For businesses big and small, there’s the opportunity to reach new customers across the globe through Google Ads. What Is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform. Through Google

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Have You Heard of TikTok? Is TikTok the next Instagram? Should businesses take notice? If you think TikTok is just a K$esha song or you’re wondering whether the app can be beneficial for business, take a look as we detail the fundamentals you need to know about the platform. With 500 million active users worldwide, TikTok is a fast growing social media platform that businesses should be paying attention to. If you haven’t head of

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Competitor Brand Bidding

Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a

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Instagam Increasing Ads Stories Loads

Instagram is Doubling Stories Ads Instagram has confirmed it will be testing back-to-back story ads from various brands. A spokesman from Facebook said, “We’re always testing new ad experiences on Instagram and want to learn how people and advertisers respond to this small test,”. The testing will take place to see whether back-to-back Stories ads from different advertisers’ providers a more seamless user experience and to gather feedback. For now, the experiment is only involving

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