A / B Testing for Landing Pages

Beginner’s Guide to A / B Testing for Landing Pages Many businesses just build a landing page based on assumptions about what they think will trigger a response from their audience. If you’re not A / B testing your landing pages, you run the risk of missing out on valuable leads and conversions. Yes, businesses can probably make an educated guess about what will resonate with their visitors. But they will never know what definitely

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LinkedIn's Lookalike Audience

Getting Started with LinkedIn’s Lookalike Audience Are you looking for a way to reach brand new people on LinkedIn? Enter LinkedIn's Lookalike Audience – a brilliant way to supercharge your ad campaigns. In this guide we will be detailing everything you need to know about LinkedIn’s Lookalike Audience feature, including what it is, how it can be used and how your business can benefit. One of the biggest challenge’s businesses face is getting their ads

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Common Keyword Research Mistakes

Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience

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Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they

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Facebook Video Ads

Beginner’s Guide to Facebook Video Ads No matter your industry or the products / services you offer, Facebook video ads have presented opportunities for businesses to appeal to their audience in an original way. The popularity of video marketing has exploded over recent years. People look at video 5 times longer than static content on Facebook, which gives businesses an excellent opportunity to feature their product / service in action and deliver a persuasive call-to-action.

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Google Ad Rank

What You Need to Know About Google’s Ad Rank It can be frustrating when you’re investing money into your Google Ads Campaigns and your ad ranking is lower than you expect it to be. But how can you improve your Google Ad rank? If you notice that any of your ads have a low Ad Rank, you may struggle to uncover exactly why it’s low and what can be done to improve it. Your Ad

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Right Audience on The Google Display Network

How to Target the Right Audience on The Google Display Network Unlike ads on the Google Search Network, display ads are not delivered to people who are actively looking for something. Instead, they’re placed on websites, apps and other platforms to distract users from their current activity and draw their attention to the ad. What is the Google Display Network? Just like Google Ads, the Google Display Network is designed to help your advertisements reach

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Location Targeting on Google

The Fundamentals of Location Targeting on Google Essentially, location targeting on Google is crucial if you want to get the most of your ad spend and avoid wasting your budget. By the end of this guide, you will know: 1. How location targeting on Google works2. 3 top tips for your location targeting3. How to improve your targeting with local extensions4. How Different Gravy Digital can better your campaigns It’s very unlikely that your ads

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Google Ads Mistakes

8 Costly Google Ads Mistakes Businesses are always on the look out to get the most out of their advertising budget. Google Ads is a popular (and very effective) platform to drive targeted clicks to a landing page and transforming the clicks into conversions. But there are a number of Google Ads features that can really hinder the performance of a campaign and waste the ad spend. Are your Google Ads campaign getting the results

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Facebook Ads Aren't Working

Why Facebook Ads Aren’t Working Despite 3 million businesses actively advertising on Facebook, there are still many brands who try Facebook ads and fail to generate positive results and conversions. Now, 92% of marketers report that they are utilising Facebook advertising. With such a high level of competition (and potential), its vital businesses understand how to improve their efforts and identify where they may be going wrong. If your Facebook ads aren’t working and generating

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