Getting Started with the Benefits of LinkedIn Ad Campaigns…
LinkedIn has done businesses across the world a huge favour. Because of LinkedIn Ads, brands can connect and expand without having to move out of their office chair. The benefits of LinkedIn Ad Campaigns are hard to ignore and it’s time everybody took advantage of a very powerful platform.
When we think of advertising online, most of us think of Google and Facebook. Which of course is understandable since they’re both pretty much run the internet. But LinkedIn literally means business – there’s 3 million active job listings on the platform.
Users aren’t there to post memes and watch videos of people falling over, your audience are active on LinkedIn with a professional, business-y frame of mind.
If you haven’t already, I strongly suggest you join the world’s largest professional network and start to reap the rewards of LinkedIn Ads! I’ve picked what I consider to be the top benefits of LinkedIn Ad Campaigns.
The Unmissable Benefits of LinkedIn Ad Campaigns
Everybody wants to make the best impression of themselves on LinkedIn. LinkedIn profiles tend to be detailed and always kept up-to-date. If a user changes their job title, position, employer or has extra skills to add to their resume, their LinkedIn profile will usually be the first thing they update. You can get a lot more information about people’s professional careers than you could on their Facebook profile.
My point is, if you use LinkedIn to advertise for a new job position, for example, you are likely to, A; generate a lot more interest since users are in their business-y frame of mind, and B; you’ll learn a lot of valuable information about your potential new employee from their LinkedIn profile.
Fantastic Targeting Options
If you want to target your audience based on their interests, for instance, you’ll be able to reach the right people with the right message because they’re LinkedIn profiles are likely to be kept up-to-date.
Yes, your target audience may be small, but the people you’re targeting are interested in what you have to offer!
It’s a Professional Platform
Like I said, LinkedIn means business. 40 million students and recent college graduates are on LinkedIn, so if you’re looking for a graduate, you’ve got a good chance of finding them on LinkedIn.
If your advertising for a professional purpose, whether it be a new role, new product or new updates about your company, if the professional market is the one you want to reach, LinkedIn is the place to be.
You’re in Control
I don’t think any business could argue LinkedIn isn’t a good advertising platform.
You have so many different types of advertisements to choose from, there’s bound to be at least one to suit your business. Just check out my previous blog post, ‘The Types of LinkedIn Ad Campaigns’ and you’ll see what I mean.
I could rattle on about the benefits of LinkedIn ad Campaigns all day, but is there a better way to prove my point than sharing a few success stories?
The Marketing Software Provider saw a 60% increase in their click-through rate on LinkedIn compared to other social networks.
LinkedIn’s average cost-per-click (CPC) is lower than other networks, saving them money and making them a step closer to reaching their ROI target.
This supports my previous point; LinkedIn users are there for business! It just makes sense. If you want to advertise for business, what’s better than to advertise on a network purposefully made for business?
– They saved money – 75% reduced cost for each lead
– X 4.5 more leads generated by LinkedIn’s Display Ads than campaigns on other display advertisements.
If you’d like to discover more about their success, you can learn all about it here.
Again, another brilliant example of the power LinkedIn has.
Their results just speak for themselves
– 322% increase in their LinkedIn engagement rates
– 290% increase in their referral traffic to their blog posts
– 17% increase in their Company Page follows.
Their Case Study is definitely worth a read.
Are you ready?
It’s your turn to make the most out of LinkedIn Ad Campaigns.
Who knows, perhaps in a few months your business could be a LinkedIn Ad Campaigns success story?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 0004
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN