2 Mar 2018

Who Is Your Business Avatar?

By Michael Goldman

Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

Read more 3
5 Mar 2018

Perks of Using Google and Bing Advertising

By Michael Goldman

Taking Advantage of Both Google and Bing Google is the market leader, averaging a net share of around 75.06%. Whilst search engines like Bing usually get scooped up in to the ‘other’ 24.94%. In perspective, they still hold a large audience and it would be stupid to ignore them. But Google and Bing have a lot of similarities. Google is the champion of searches, there’s no argument about it. But poor Bing, who are often

Read more 1
1 Mar 2018

6 Examples of Successful Instagram Business Accounts

By Michael Goldman

Instagram Business Accounts; Look at the Master’s at Work A picture can be worth a thousand words, or in Instagram’s case; a thousand likes. Visual content can be key to engaging your target market. Especially since 80% of people remember what they see, compared to 20% remembering what they read and 10% what they hear. Carrying on from my previous blog post, “Making the Most of Instagram for Business”, here’s a look at how brands

Read more 0