27 Apr 2018

What Are Local Citations?

By Michael Goldman

Getting Started with Local Citations and SEO Local Citations play an important role in boosting your SEO ranking on search engine results pages, SERPS. In this article, we’ll be discussing everything you need to get started with your own business’ citations and the importance of doing so. What is a Local Citation? A citation is simply an online reference for your business. Search engines like Google will use citations to determine your online authority. The

Read more 0
26 Apr 2018

Making the Most of Your Google Knowledge Panel

By Michael Goldman

Getting Started with Google Knowledge Panel When people search for a business on Google, a box to the right may appear on their search results. It’s called a Google Knowledge Panel (some call it a Google Knowledge Card) and holds information about a company to help potential customers learn more about a business. They’re powered by Google’s Knowledge Graph, which you can learn all about here. They’re a feature of Google’s SERP and displays key information. Panels

Read more 0
25 Apr 2018

Digital Marketing Terms You Have to Know

By Michael Goldman

Your Guide to Digital Marketing Terms - Understanding the Jargon! If you’re unfamiliar with Digital Marketing, making sense of the terms can be extremely confusing. To help you understand, we’re going to arm you with a simple list of common Digital Marketing terms and their definitions. Here’s your guide to some of the most popular Digital Marketing terms. Digital Marketing Terms Glossary AdWords Is Google’s advertising services where bidders can pay to boost the ranking of

Read more 0