A/B Testing for Email Campaigns
20 Jul 2018

A/B Testing for Email Campaigns

By Michael Goldman

Beginner’s Guide to A/B Testing for Email Campaigns Email marketing presents a lot of opportunities for businesses to drive conversions and push return on investment. As a valuable marketing tool, it’s important brands know what is proving successful on their email marketing campaigns and what is having little effect on recipients. With this in mind, it’s vital businesses run A/B testing for email campaigns to improve their opening, click-through and conversion rates. You can catch

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A/B Testing
19 Jul 2018

Beginner’s Guide to A/B Testing

By Michael Goldman

Getting Started with A/B Testing A/B testing can be used to test anything, from websites to social media advertisements and sales emails. Instead of guessing what elements of a campaign are pushing conversions, A/B testing allows businesses to statistically analyse what’s working the best for them. What is A/B Testing? Also known as split testing or bucket testing, it’s the method of comparing two versions of content (like a webpage or email) to determine which

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18 Jul 2018

Will Instagram Influencer Marketing Start to Decline?

By Michael Goldman

Is Instagram Influencer Marketing Still a Powerful Tool? If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy. With the hype about Love Island at the moment,

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