Take a look as we dive into Twitter’s Algorithm. Understanding social media algorithms is crucial for marketing, since it can have a huge impact on your brand’s reach. We’ve discussed Facebook’s and Instagram’s Algorithm, so now it’s Twitter’s turn. Getting Started with Twitter’s Algorithm What do you see when you open up your Twitter timeline? The answer used to be easy - the latest tweet from an account you follow. But the move towards algorithms
Read more 0
Take a look at our top tips for customer segmentation to give you a kick-start. Customer segmentation is crucial for effectively marketing to everyone in your target audience. It helps us focus our message to the specific person it reaches, as well as ensuring every message you deliver is valuable and serves a purpose. In this article we’ll be giving you our top tips for customer segmentation for you to make the most out of
Read more 0
Beginner’s Guide to Customer Segmentation One of the toughest challenges businesses face is knowing how to tailor their marketing efforts to specific groups in their target audience. To build a business, push conversions and raise ROI, businesses need to focus on meeting the needs of specific sub groups of consumers rather that treating their market as a broad group of potential customers. The way to do so is through customer segmentation. What is Customer Segmentation?
Read more 0