The Differences Between B2B and B2C Marketing
3 Sep 2018

The Difference Between B2B and B2C Marketing

By Michael Goldman

Although a business is still selling a product, there’s actually a big difference between B2B and B2C marketing. B2B marketing, where a business sells to another business, has a completely unique buying decision than B2C marketing, where a business sells directly to the consumer. Most B2B purchases revolve around logic whilst a consumer purchase is primarily built on emotion. Companies don’t behave the same as individual buyers, they act differently to marketing strategies and behave differently

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Twitter for Business
30 Aug 2018

The Benefits of Using Twitter for Business

By Michael Goldman

“Twitter is where people come to discover what’s happening”. So, if you want your target audience to discover you then it’s imperative you use Twitter for business. No matter the industry every business should have a twitter account. Whether you’re a free-lancer, start-up business, small business or a large corporation, you need to build your brand using Twitter. You’ll want to give @TwitterBusiness a follow for tips, news and how-to guides that can help you

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29 Aug 2018

Top Tips to Improve Organic Reach on Twitter

By Michael Goldman

Use Our Tips to Improve Organic Reach on Twitter In yesterday’s blog post we discussed Twitter’s algorithm and how it can affect the reach of your marketing efforts. In this article, we will be exploring how you can improve organic reach on Twitter and how to beat the pesky algorithm. There are more than 500 million tweets sent each day, it’s safe to say your tweets run the risk of getting lost in the masses.

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