One of the first challenges with email marketing campaigns is how to get more email subscribers. Whilst it might be a lengthy process to building a database full of valuable recipients, it can be an effective way to grow sales and ROI. In fact, 73% of marketers rate email as the number one digital channel for ROI. No matter how successful your email marketing campaigns are, you will always get unsubscribers along the way. Which
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When Is Your Email Marketing Frequency Too High? A common question asked by small businesses getting their marketing started is, “How often should I send marketing emails?”. Like most things in marketing, there isn’t a definitive answer. The best we can do is offer our advice to help you decide your email marketing frequency. One of the biggest challenges faced by businesses when planning email marketing campaigns is deciding how frequency to send content to
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Instagram Have a Possible Exciting New Venture Rumours are circling that Instagram, the Facebook-owned app, is planning a separate e-commerce app for shopping. Is it true? We don’t know, Instagram have kept their lips closed. When’s the launch? No one knows. Instagram has been a concrete platform for businesses to advertise their products and services, connect with their customers and implement marketing methods. The possibly-pending app could make it simpler for businesses to conduct a
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