Nike
4 Sep 2018

Nike’s Ad Campaign: Smart or Stupid?

By Michael Goldman

What Is Nike Doing? Colin Kaepernick, former San Francisco 49ers quarterback, is the face of Nike’s new ad campaign. The endorsement deal between Nike and the American football star has fuelled a massive online debate. People from across the world are sharing their opinions about the apparel giant backing an athlete who previously triggered protests among NFL plays for social issues - like police brutality and racial inequality. In 2016, Kaepernick rejected to stand for

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The Differences Between B2B and B2C Marketing
3 Sep 2018

The Difference Between B2B and B2C Marketing

By Michael Goldman

Although a business is still selling a product, there’s actually a big difference between B2B and B2C marketing. B2B marketing, where a business sells to another business, has a completely unique buying decision than B2C marketing, where a business sells directly to the consumer. Most B2B purchases revolve around logic whilst a consumer purchase is primarily built on emotion. Companies don’t behave the same as individual buyers, they act differently to marketing strategies and behave differently

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Twitter for Business
30 Aug 2018

The Benefits of Using Twitter for Business

By Michael Goldman

“Twitter is where people come to discover what’s happening”. So, if you want your target audience to discover you then it’s imperative you use Twitter for business. No matter the industry every business should have a twitter account. Whether you’re a free-lancer, start-up business, small business or a large corporation, you need to build your brand using Twitter. You’ll want to give @TwitterBusiness a follow for tips, news and how-to guides that can help you

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