Seasonal Content
2 Nov 2018

How to Create Seasonal Content

By Michael Goldman

Beginner’s Guide to Seasonal Content Websites are in a constant war for search result rankings, traffic, leads, sales and ROI. All of us are always thinking of news ways to produce innovative content, whether it be through blogs, tutorials or step-by-step guides, businesses need to avoid falling into a rut with unoriginal content. As a business, it’s important you constantly keep on top of the latest industry trends and the creative ways you can engage

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Run Social Media Experiments
1 Nov 2018

How to Run Social Media Experiments

By Michael Goldman

Step-by-step Guide to Your Own Social Media Experiments Social media promotes innovation and creativity. Experiments have been around for some time - because they help businesses improve their strategy, sales and success. Technology has truly allowed marketers to experiment with their practises and discover what’s working best. One popular form of testing is social media experiments. Social media is constantly changing - trends come and go, popular strategies vary, and marketing methods transform. Think of

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Twitter for Customer Service
2 Nov 2018

Using Twitter for Customer Service

By Michael Goldman

The Rising Trend of Using Twitter for Customer Service It’s a common practise for consumers to turn to social media channels like Facebook, Twitter and Instagram for customer support. Many businesses have recognised the benefits of responding to customer reviews, queries and commons on social media. You might have noticed the rise of customers taking to Twitter to share their experiences, both good and bad. But why is Twitter the best customer service channel? It’s

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