Borderline Content
23 Nov 2018

Facebook Has Changed Their Algorithm to Tackle Borderline Content

By Michael Goldman

Are Facebook Right to Fight Borderline Content? In a bid to better the user experience, Facebook has changed its News Feed algorithm to discourage borderline content.  In Facebook’s blog post, where Zuckerberg shared the new update, clickbait content is referred to as “borderline”, meaning it doesn’t technically break Facebook’s rules but people are mistakenly engaging with sensationalist, misleading content. According to Zuckerberg, people engage more with borderline content compared to other forms of content. Even

Read more 0
Twitter Analytics
22 Nov 2018

Getting Started with Twitter Analytics

By Michael Goldman

Beginner’s Guide to Twitter Analytics Twitter analytics helps businesses to understand how the content they share is growing their business. Whether you’re building a social media strategy or planning a new campaign, Twitter analytics aids you in discovering new ideas, understanding what’s working and helping you to polish your method. You could use brilliant social media management tools like Buffer and Hootsuite to uncover insights about your Twitter account, but there are statistics and metrics

Read more 0
Instagram Analytics
21 Nov 2018

How to Use Instagram Analytics to Improve Your Marketing Strategy

By Michael Goldman

How to Use Instagram Analytics It’s not a question of whether to use Instagram for business, but rather how to use it to deliver effective marketing strategies. If you want analytics to be valuable, you need to go further than just tracking your metrics. To see progress within metrics, businesses need to act and decode what the numbers are telling them. How to Measure Your Performance on Instagram There are a range of metrics available

Read more 0