26 Nov 2018

5 Steps to Creating a Content Strategy

By Michael Goldman

How to Develop a Content Strategy The first step to delivering effective marketing is creating a detailed content strategy. As a small business, content brings connections. From customers to partnerships, content can aid you in meeting your business goals, improving your online presence and putting you one step closer raising the bottom line of your business. In this article, we will be detailing how you can build your own content strategy from start to finish.

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Borderline Content
23 Nov 2018

Facebook Has Changed Their Algorithm to Tackle Borderline Content

By Michael Goldman

Are Facebook Right to Fight Borderline Content? In a bid to better the user experience, Facebook has changed its News Feed algorithm to discourage borderline content.  In Facebook’s blog post, where Zuckerberg shared the new update, clickbait content is referred to as “borderline”, meaning it doesn’t technically break Facebook’s rules but people are mistakenly engaging with sensationalist, misleading content. According to Zuckerberg, people engage more with borderline content compared to other forms of content. Even

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Twitter Analytics
22 Nov 2018

Getting Started with Twitter Analytics

By Michael Goldman

Beginner’s Guide to Twitter Analytics Twitter analytics helps businesses to understand how the content they share is growing their business. Whether you’re building a social media strategy or planning a new campaign, Twitter analytics aids you in discovering new ideas, understanding what’s working and helping you to polish your method. You could use brilliant social media management tools like Buffer and Hootsuite to uncover insights about your Twitter account, but there are statistics and metrics

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