14 Dec 2018

How the Psychology of Colour Can Be Applied to Marketing

By Michael Goldman

All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll

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Find Social Media Influencers
13 Dec 2018

How to Find Social Media Influencers

By Michael Goldman

In this article, we’ll be detailing how you can find social media influencers for your industry and why your business needs them. What Are Social Media Influencers? An influencer is someone who has established credibility in a specific industry. Through social media platforms, they have access to a large audience with the power to persuade their audience to fulfil an action by virtue of their credibility and platform. Big names like Kylie Jenner or reality

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12 Dec 2018

How to Handle Cart Abandonment

By Michael Goldman

How to Decrease Cart Abandonment Imagine going into Asda or Debenhams, filling your shopping cart, only to be side tracked and to forget about your entire cart full of shopping and leave. This is not an uncommon scenario in the online world of ecommerce. It’s known as shopping cart abandonment, where consumers add items to their online shopping cart and never complete the transaction. Unfortunately, your cutting-edge website and simple purchasing process are not always good

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