What Are The Different Keyword Match Types? When choosing the keywords for your PPC campaign on Google Ads, it’s important you pay attention to the match types you are choosing. The keywords you select can make or break your campaign – so it’s vital you pick the right ones. In today’s article, we will be detailing what match types are and what you should consider when selecting your own. If you’re unfamiliar with PPC campaigns,
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Beginner’s Guide to Sending Email Newsletters With the rise of artificial intelligence, messenger chatbots, virtual reality and SMS marketing, it can sometimes seem like traditional forms of marketing, like email newsletters, aren’t worth the time or the hassle. Businesses are always looking for ways to stay “top-of-mind” for their target audience. And while sending email newsletters may not seem like the trendiest things to do, it’s an effective way to reach your audience and to
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Your Guide to Creating Title Tags Powerful SEO is a mix of different features, one of which is your title tags. If you’re familiar with SEO, you’ll know that title tags are important to fully optimise your web pages. In today’s article, we will be covering: 1. What is a Title Tag? 2. How to Write Your Own Title Tags 3. Your Title Tag Checklist 1. What’s a Title Tag? It’s a HTML element that
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