4 Top Tips to Improve Your Visual Content Take a look as we detail our top 4 quick tips for your next visual content strategy. When we talk about content marketing, most people just think about the text. But visual content plays just as an important role in your marketing campaign as the text does. Visuals have the power to attract your target audience and ensure your campaigns are successful. Social media is dominated by
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What Businesses Need to Know About Google Ad’s Smart Bidding Making the transition from manual bidding to trusting Google’s Smart Bidding can be a bit daunting, but it can help your PPC campaigns achieve excellent results. What is Smart Bidding? Smart Bidding is automated bidding in Google Ads. It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each auction – which is called ‘auction bidding’.
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Zuckerberg Announces Plans for Privacy Focused Facebook After a year of turmoil, Mark Zuckerberg details plans for a ‘privacy-focused’ Facebook. In Zuckerberg’s Facebook blog, he detailed his idea to transform the social network into a “privacy-focused messaging and social networking platform”. Zuckerberg explains how communication platforms that protect privacy will “become even more important than today’s open platforms”. “Facebook and Instagram have helped people connect with friends, communities and interests in the digital equivalent of
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