Optimising Your PPC Landing Page Businesses can create engaging and compelling ads that successfully get users to click, but the ad copy can only do so much. It’s down to the landing page to persuade users to stay, engage and convert. By the end of this guide, you will know … 1. What A Landing Page is2. The Fundamentals of a Landing Page3. The Do’s and Don’t of Your Landing Page4. Why Your PPC Campaign
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PPC and SEO Head-to-Head Which should business invest in? Pay Per Click advertising? Search Engine Optimisation? Is there a right answer? Could it be both? To make the right decision for you, it’s vital you understand what each method is and when they should be used. Have you used Google today? Maybe you were looking for a product to buy, or a café to visit at lunch time, or to find out which marketing method
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Why Your Business Needs to Invest in Paid Advertising If you’re a business looking to grow online and generate excellent results, then Pay Per Click advertising could be the answer for you. By the end of our guide you will have learnt: - What is Pay Per Click Advertising?- How Does Pay Per Click Advertising Work?- 8 Unmissable Benefits of Pay Per Click- Why Pay Per Click Advertising Is a Game Changer- What Makes the
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