2 Mar 2018

Who Is Your Business Avatar?

By Michael Goldman

Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

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1 Mar 2018

6 Examples of Successful Instagram Business Accounts

By Michael Goldman

Instagram Business Accounts; Look at the Master’s at Work A picture can be worth a thousand words, or in Instagram’s case; a thousand likes. Visual content can be key to engaging your target market. Especially since 80% of people remember what they see, compared to 20% remembering what they read and 10% what they hear. Carrying on from my previous blog post, “Making the Most of Instagram for Business”, here’s a look at how brands

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28 Feb 2018

Making the Most of Instagram for Business

By Michael Goldman

What Message Are You Looking to Get Across Through Instagram? Instagram centres on visual content. Unlike platforms like Twitter and Facebook, imagery isn’t optional, it’s compulsory. As a result, images and videos posted to Instagram need to be powerful, insightful and creative. Your Instagram page needs to reflect your brand, style it however you see most appropriate as it will impact how consumers view your account. Knowing how to style your account and what content

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