Broad Match Keywords
18 Jun 2019

Should You Use Broad Match Keywords in Your PPC Campaigns?

By Michael Goldman

Beginner’s Guide to Using Broad Match Keywords Our question is, should businesses use broad match keywords in their paid search campaigns? One of the key selling points for investing in paid search is the level of quality in which businesses can target their audience, if they know the concept of intent. Paid search experts all have different approaches to launching campaigns, testing keywords and different match types. While opinions may be different this doesn’t necessarily

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LinkedIn Sponsored InMail
14 Jun 2019

Could You Reach Your Audience with LinkedIn Sponsored InMail?

By Michael Goldman

All You Need to Know about LinkedIn Sponsored InMail Have you ever thought about taking a different approach to engaging your audience? LinkedIn’s Sponsored InMail allows businesses to drive more leads and engage their audience by delivering personalised, private messages right into their LinkedIn inboxes. On LinkedIn, businesses can advertise their brand, product and services to over 575 million users. The social network is different to more casual social platforms like Facebook, Instagram and Twitter.

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LinkedIn Ad Campaigns
12 Jun 2019

Should Your Business Run LinkedIn Ad Campaigns?

By Michael Goldman

All You Need to Know About LinkedIn Ad Campaigns Are you ready to attract more leads and achieve your marketing goals with the world’s largest professional network? What really sets LinkedIn ad campaigns apart from other social media advertising platforms (Facebook / Instagram / Twitter) is their B2B targeting options. LinkedIn is an excellent platform for businesses to advertise to other businesses. LinkedIn users are professionals who use the platform for several reasons. They could

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