A Beginner’s Guide to Keywords Placement for Website Optimisation Website optimisation ways that consumers find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you. Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?” Where you place your keywords is important, but it’s equally important to choose the

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A Beginners Guide to Content Marketing; Our Writing Tips Content marketing is crucial for your business website; it helps to drive customer action and informs viewers of who you are and what you do. The best websites centre around their audience. To do this effectively, you need to know who your target market is and produce your content with them at the forefront of your mind. Brush-up on how to understand your own customers in

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Website Pages: Getting Started with the Basics Your website pages are one of the most important tools a business can have. Surprisingly 2 million businesses in the UK don’t have a website … If you’re wondering if a website is even important, remind yourself of the incredible benefits that websites bring in our blog post, “Is a Website Important?” Your website is available 24/7 and it’s an online description of your business. Websites can often

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What is SEM? Search Engine Marketing, SEM, is internet marketing to improve a brand’s visibility. A well thought out SEM process will increase your website traffic and expand your footprint online.  It includes the use of paid search, typically pay per click campaigns. But, SEO can also be categorised as a SEM strategy. This week we’ve been focusing on SEO and paid advertising, get up to speed; - Perks of Using Google and Bing Advertising

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What to Consider Before You Choose a Domain Name How much thought do you need to put in to choose a domain name? As long as it directs customers to your site, does it matter? Whilst it may seem like a small thing, your domain name is a key element to your website. Your URL is what users will see before the content in your website. It’s your first impression, a well-thought out domain name

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A Beginners Guide to Domain Names “What are domain names and how do they work?” It can be confusing to understand the difference between domain names, hosting and other services, particularly for beginners. It might sound basic, if you’re involved in building websites, but for those who are in unfamiliar territory, it’s everything but simple. There are plenty of resources about domain names, with buckets of information. However, they often don’t have new-starters in mind.

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Why Should You Make Your Site Google-Friendly? SEO should be a crucial aspect of your marketing strategy. Nothing can compare to a well-designed, fully optimised website that’s google-friendly and full of engaging content. SEO isn’t all sunshine and rainbows. It can be challenging, time consuming and actually rather infuriating when you’re not achieving the results you were hoping for. But hang in there – optimising your website won’t happen with a snap of your fingers.

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Why Your Business Needs to Choose the Right Keywords It all begins with the searcher. What will they type into a search box? No matter how well-thought out your SEO methods are, if you aren’t using accurate keywords it’s completely useless. You must choose the right keywords. Spending time conducting keyword research is always time well spent. Keywords can determine your sites success or failure – if your chosen keywords aren’t resulting in any website

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Your Beginners Guide to a Perfect Landing Page Your product may be irresistible. Your PPC ad may be perfectly optimized. Or, your email campaign’s design may be faultless. But without a good landing page, your efforts are completely wasted. And consequently, your business and ROI will suffer. Your landing page can often determine the success or failure of your online marketing. We’ll start from the beginning, you need to know what one is and why

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Does your company have a responsive website? The days when websites where only viewed on desktop screens are long gone. A lot of us now view websites on our mobiles rather than a desktop, resulting in desktop responsiveness not being the only concern when developing a website! In fact, smartphones and tablets dominate 48.7% of web browsing traffic. The popularity of mobiles has also affected the way developers design websites, encouraging for tidy, simple layouts.

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