How to Get Your Customers to Share Their Opinion Annoyingly, most customers don’t leave feedback after using your services or buying a product. I previously touched on the importance of reviews, in my post, “7 Benefits of Online Reviews”. Since they’re so important, it’s crucial you find ways of encouraging your customers to share their experiences, without coming across irritatingly desperate. 8 Quick Tips to Encourage Online Reviews 1. Ask! It might seem obvious, but

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Why Your Business Should Take Online Reviews Seriously We’re in a review-based culture. We often find ourselves trusting our friend’s and family’s opinion of a restaurant over their star rating. No matter how good a restaurant appears to be by it’s website and appearance, if someone shares a negative experience with me it’s very unlikely I’d go. But it isn’t just restaurants and hospitality services where online reviews can be a make or break, practically

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Most business owners know that a positive review is good for business. But how can reviews – good or bad – help you to increase profitability and engage more efficiently with clients, both existing and prospective? Why is it good business practice to obtain regular feedback & reviews? Feedback is crucial for many areas of our lives – from school projects and exams to professional appraisals. It’s how we grow and learn – and how

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networking event follow up tips

Simple 7 step plan for following up on networking events 1. Add to a CRM System A CRM (Customer Relationship Management) system is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. It allows you to keep track of key information, details of conversations, meetings, action

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7 steps follow up plan

What you need to know about following up on networking events Congratulations on attending a networking event, often the first part is the most difficult as you have set the time aside to attend, turned up, smiled and presented yourself and your business in the most professional way you can. That’s the good news, however it is only the first part of the process, the part I refer to as the ‘net’ and it is

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X2-Digital-Manchester-Digital-Marketing-frog-post

Did you know that you can boil a frog alive, without it trying to escape? I’m not saying you’d want to, but here’s the point… The old saying goes, if you throw a frog directly into boiling water, it will immediately jump back out. However, if you place the frog in cold water and slowly heat it up, the frog will boil to death. At least that’s what an experiment showed back in the 19th

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Many customers ask us if reviews on Google, Yelp or Yell really work. And we always answer them YES - online reviews work. They work and make your phone ring more often. I found an interesting article on Aaron Weiche Blog about power of Yelp Directory and how users interact with mobile search results & how pages with Yelp results are attracting the clicks.  Business profile pages, especially the results that appear with Reviews in the SERP thanks

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