A/B Testing

Getting Started with A/B Testing A/B testing can be used to test anything, from websites to social media advertisements and sales emails. Instead of guessing what elements of a campaign are pushing conversions, A/B testing allows businesses to statistically analyse what’s working the best for them. What is A/B Testing? Also known as split testing or bucket testing, it’s the method of comparing two versions of content (like a webpage or email) to determine which

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Beginners Guide to Sales Emails Let’s talk sales emails. ‘Should I even read it?’ ‘Should I just delete it?’ That’s the kind of debate people have before deciding what to do with, yet again, another sales email. And if you think your potential customers could be having the same mini debate in their head before even reading your message, it’s time to act now! To some, including me, sales emails are often a nuisance. Do

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How to Avoid the Worst Scenario; the Spam Folder! Every marketer at some point will experience delivery issues and could (mistakably) end up in the spam folder. In this post, we will share our best advice to ensure your hard work designing email campaigns doesn’t go to waste and will get delivered in to your recipient’s inbox. For additional information on email campaigns, catch up on our previous blog posts; - Getting Started with Email

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How to Make the Most Out of Email Campaigns Social media is so noisy. Because of that, it can be argued our inbox is a place to escape the chaos of likes, tweets and status updates. With the continuing rise of social media, perhaps email marketing is a more effective way to reach out to our audience. Email tools like Constant Contact will do most of the design work for you. Generally, they provide a

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Email Marketing is Far From Out-Dated Email has been around since 1971. It’s a traditional marketing strategy that is certainly a worthwhile tactic for business owners and marketers. Do we even need to implement email marketing in to our digital campaigns? We’re not exactly short of ways to reach our audience; with social media marketing being a very popular, successful practise. If you’re hesitant to continue implementing email marketing in your digital campaigns, here’s our

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Did you know there are about 4.3 billion email accounts? ? Or that email marketing generates 174% more conversions than social media? There’s a big hype over the power of social media, but it certainly hasn’t knocked emailing marketing of its pedestal. In a nutshell you want your audience to open, read and click. It’s sounds easy. But how do you increase your click-through rates? Use our tips to create successful email marketing campaigns 1 -

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See how email marketing can boost your business

Whilst Email marketing might not be as sexy as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting facts: 1. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. (Source: The Radicati Group) 2. For every $1 spent on email marketing, the average return

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