As the digital world continues to advance, there are more and more incredible ways to use digital data to connect with customers. One of the ways to increase customer connection is the use of Social Wifi. No matter where we go, most places have free WIFI. However, not all businesses are aware of the amount of customer data that is right under their noses. You can transform your standard wifi into Social Wifi, not only

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We’re all so busy nowadays. If you’re not working towards tight deadlines, you're rushing around all day to get to meetings on time and you have what seems like an endless to-do list and hundreds of unread emails. The appeal of productivity apps is obviously unarguable, they are transforming our working lives for the better. With so many different apps out there (and admittedly some do the complete opposite of increasing productivity) we’ve chosen our

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Prepare for battle, Black Friday is almost here. For many, the thought of Black Friday is anything but appealing. Images of stressed shoppers pushing and shoving to fight over the last of the heavily discounted televisions and ridiculously early ques forming outside of super markets are good enough to give anyone nightmares. But are the deals too hard to resist? Are they that good, you’d be stupid not to suffer the pain of long ques?

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If you have any involvement in social media, it’s very likely you’ve heard of both, if not one, Buffer and Hootsuite. Whilst you can use Buffer and Hootsuite interchangeably, they have their own strengths and weaknesses. They’re two of the most popular social media management tools, but who will come away as our champion social media tool? The Prices Buffer Hootsuite Buffer 5 Main Attractions 1-  Its automatic – Nobody likes a time waster, there’s no

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Did you know there are about 4.3 billion email accounts? ? Or that email marketing generates 174% more conversions than social media? There’s a big hype over the power of social media, but it certainly hasn’t knocked emailing marketing of its pedestal. In a nutshell you want your audience to open, read and click. It’s sounds easy. But how do you increase your click-through rates? Use our tips to create successful email marketing campaigns 1 -

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5 Simple Social Tips

No matter what your business may be – your customers are online. Based on 2017 statistics, there are 2.46 billion social media users and this is due to increase to an estimated 3.02 billion by 2019.  Do you want your business to grow quickly? Do you want a wide target audience at your fingertips? Social media will solidify, motivate and strengthen your existing brand. Your company’s voice will be heard and shared across the world

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The phrase “digital marketing” is mentioned a lot and as digital marketers we often wrongly assume that everyone knows what it is. You could be asking yourself, is it really that important to know what it means? The answer is yes. Yes, it’s important – digital marketing is everywhere, it caters to the modern consumer, can often be more cost effective than traditional marketing, certainly more measurable and ensures business survival. Digital marketing means how

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As a business owner, you’re probably well aware that it’s crucial to have a good online presence in today’s world of smarter technology and even smarter consumers. You might have invested in social media and got yourself a good website which is regularly updated with fresh content – but perhaps you’re still not seeing the results translate into cold hard cash. Maybe you’re still not quite at the top of Google for your ideal keyword

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Everybody loves a compliment. Whether it’s a positive comment about the outfit you’re wearing, or perhaps some unexpected praise after cooking a meal, we all love to feel that what we do both as individuals and as organisations is recognised. Criticism, on the other hand, is not so popular. Criticism is seen as intrinsically negative – the sort of thing which is not always offered in good humour and can often be taken as an

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You may think you already know why customer feedback is beneficial (and crucial) to the success of your business. But do you know how to harness it in the best way possible - and what's more, do you understand how to optimise feedback in order to take your business to the next level? Why should I be engaging with customers via feedback? When you implement a Feedback System of any kind, you’re in good company.

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