As a business owner, you’re probably well aware that it’s crucial to have a good online presence in today’s world of smarter technology and even smarter consumers. You might have invested in social media and got yourself a good website which is regularly updated with fresh content – but perhaps you’re still not seeing the results translate into cold hard cash. Maybe you’re still not quite at the top of Google for your ideal keyword

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Everybody loves a compliment. Whether it’s a positive comment about the outfit you’re wearing, or perhaps some unexpected praise after cooking a meal, we all love to feel that what we do both as individuals and as organisations is recognised. Criticism, on the other hand, is not so popular. Criticism is seen as intrinsically negative – the sort of thing which is not always offered in good humour and can often be taken as an

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You may think you already know why customer feedback is beneficial (and crucial) to the success of your business. But do you know how to harness it in the best way possible - and what's more, do you understand how to optimise feedback in order to take your business to the next level? Why should I be engaging with customers via feedback? When you implement a Feedback System of any kind, you’re in good company.

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Most business owners know that a positive review is good for business. But how can reviews – good or bad – help you to increase profitability and engage more efficiently with clients, both existing and prospective? Why is it good business practice to obtain regular feedback & reviews? Feedback is crucial for many areas of our lives – from school projects and exams to professional appraisals. It’s how we grow and learn – and how

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The impact of Mobilegeddon

Mobilegeddon is here! Google released the mobile friendly update today April 21st. Here is what you need to know. The Google Mobile Friendly Update launches today, referred to by many in the SEO industry as “Mobilegeddon”. Google announced back in February their intention to release a new algorithm designed to reward mobile-friendly web pages back in February. It’s unprecedented for Google to pre-announce a big algorithmic change like this, but did so in order to

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See how email marketing can boost your business

Whilst Email marketing might not be as sexy as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting facts: 1. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. (Source: The Radicati Group) 2. For every $1 spent on email marketing, the average return

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networking event follow up tips

Simple 7 step plan for following up on networking events 1. Add to a CRM System A CRM (Customer Relationship Management) system is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. It allows you to keep track of key information, details of conversations, meetings, action

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7 steps follow up plan

What you need to know about following up on networking events Congratulations on attending a networking event, often the first part is the most difficult as you have set the time aside to attend, turned up, smiled and presented yourself and your business in the most professional way you can. That’s the good news, however it is only the first part of the process, the part I refer to as the ‘net’ and it is

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X2-Digital-Manchester-Digital-Marketing-frog-post

Did you know that you can boil a frog alive, without it trying to escape? I’m not saying you’d want to, but here’s the point… The old saying goes, if you throw a frog directly into boiling water, it will immediately jump back out. However, if you place the frog in cold water and slowly heat it up, the frog will boil to death. At least that’s what an experiment showed back in the 19th

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Many customers ask us if reviews on Google, Yelp or Yell really work. And we always answer them YES - online reviews work. They work and make your phone ring more often. I found an interesting article on Aaron Weiche Blog about power of Yelp Directory and how users interact with mobile search results & how pages with Yelp results are attracting the clicks.  Business profile pages, especially the results that appear with Reviews in the SERP thanks

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