Meta Descriptions

Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?

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Facebook

What Is Facebook Under Fire for Now? According to the emails, that were published by MP Damian Collins, Facebook has signed deals to give companies like Netflix and Airbnb privileged access to user data. Collins, who is a rather vocal critic of the social media platform, released more than 200 confidential internal Facebook emails about the operations at the company. The emails are said to reveal how Facebook allows companies to have special access to

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Apps for Instagram

Apps For Instagram To Grow Your Audience With 200 million monthly active users, it’s not enough for businesses to solely rely on basic filters and tools available directly within the Instagram app. There are plenty of apps for Instagram that can help you edit your photos, gain followers, find the best hashtags and schedule your posts. But with so many out there, a lot of the tools are not as helpful as you might think.

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SEO

Take a Look as We Answer Popular Questions About SEO We’ll be covering the most common questions asked about SEO, so you can have a sound understanding of how it works. SEO can seem extremely confusing to outsiders. There are plenty of how-to guides out there produced by experts, but often they end up disagreeing with one another with biased opinions. And to make it worse, Google have a habit of changing their algorithm regularly

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Targeting on Facebook

Your Guide to Targeting on Facebook One of the top reasons why businesses fail with Facebook Ads is because they’re not targeting the right audience. In today’s article, we’ll be guiding you through targeting on Facebook and how to ensure you’re reaching the right audience. With 93% of social media advertisers using Facebook Ads, its one of the most popular ways to promote an ecommerce business. While Facebook may be one of the most profitable

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Shopify

A Beginner’s Guide to Shopify Whether you’re selling products or services, Shopify is one of the best ecommerce solutions you can use. We’ll be guiding you through everything you need to know about using the ecommerce tool to build your own retail store online. What is Shopify? It's an online store builder that allows you to start, grow and manage your business. It’s entirely cloud-based and hosted, so you don’t need to worry about upgrading

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Creating Your Content Calendar

How to Create Your Own Content Calendar Whether you’re a newbie to content marketing, you’re looking for a new approach or you want to revamp your entire strategy, you’ve found the right place to learn how to build an effective content calendar. Before you begin to design your content calendar, you need to create a content strategy. If you haven’t got a content strategy or you’re looking for tips to improve your existing one, use

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The Beginner’s Guide to Using Negative Keywords to Better Your PPC Campaigns Whether you’re a newbie to Google Ads or you’ve been running your PPC campaigns for some time, you’ve probably spent a bunch of time considering which keywords will generate the most clicks and greatest conversions. While picking your keywords is pretty straight forward, there’s more to negative keywords than meets the eye. In today’s article, we will be detailing what negative keywords are,

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Infographics for Business

The Importance of Infographics for Business Using infographics for business can work wonders. Unlike other forms of advertisements, infographics aren’t pushy and are extremely shareable across social media and other platforms. Blogs help to better SEO and brand authority, social media marketing helps to increase web traffic and brand awareness, but infographics can catch your consumer’s eye and are typically pretty interesting to look at. In today’s blog, we’ll be looking at the key parts

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How Your Ecommerce Business Can Beat Your Competitors Ecommerce is an ever-changing business, in the digital world trends and recommend strategies are always changing. To keep up, your online store must be relevant, on-trend and must involve the latest digital marketing strategies to beat competitors. To help your ecommerce business be the best it can be, we’ve put together our top tips to help you boost your performance. Our Top Ecommerce Tips 1. Always Make

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