Getting Started with Slack In the most basic terms, Slack is an instant messenger and collaboration system (on a very big scale). Most businesses would benefit from a communication channel where they can discuss internal affairs, manage projects or simply engage with colleagues. Enter Slack! “Be less busy” Even by their motto you can see Slack encourages users to improve their productivity for a better work-life balance. If you work in a team, this app

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Your Business Needs an Online Presence Online Reviews, with a good average rating, will not only suggest your brand is trustworthy and reliable, but they will also improve your ranking on SERPS, and will influence a lot of consumer’s decision-making prog5rtress. And we aren’t exactly short of options. There are more than enough review sites, from Amazon to Trip Advisor. As a marketer or a business owner, it’s important to be aware of who by

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Why Your Business Should Respond to Negative Reviews Before using a service or buying a product from a business, most people will have a scan of their reviews to see how previous customers found their experience. Needless to say, online reviews can determine whether a consumer opts for your company or that of a competitor. Online reviews are out there for the world to see, if a consumer posts a negative comment, potentially millions will

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How to Get Your Customers to Share Their Opinion Annoyingly, most customers don’t leave feedback after using your services or buying a product. I previously touched on the importance of reviews, in my post, “7 Benefits of Online Reviews”. Since they’re so important, it’s crucial you find ways of encouraging your customers to share their experiences, without coming across irritatingly desperate. 8 Quick Tips to Encourage Online Reviews 1. Ask! It might seem obvious, but

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Why Your Business Should Take Online Reviews Seriously We’re in a review-based culture. We often find ourselves trusting our friend’s and family’s opinion of a restaurant over their star rating. No matter how good a restaurant appears to be by it’s website and appearance, if someone shares a negative experience with me it’s very unlikely I’d go. But it isn’t just restaurants and hospitality services where online reviews can be a make or break, practically

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A Simple Guide to ‘Legitimate Interests’ and Marketing Following on from my previous blog post, “What Does GDPR Mean for Marketing?” it’s important that marketers know how to use legitimate interests for marketing purposes. After GDPR has come in to effect on the 25th May 2018, marketers will need to adapt their practises to comply with the new privacy rights for individuals and understand what is considered as lawful grounds for processing personal information. I’ll

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It’s Time to Rethink Your Marketing Strategies under GDPR If you’re a marketer or a business owner, by now you must be aware of GDPR (The General Data Protection Regulation). If you aren’t, you need to check out our blog posts right away. Here’s what you might have missed so far; Getting Started with GDPR Are You Ready for GDPR? 6 Steps to Prepare Your Business for GDPR GDPR will likely affect the way marketers

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How to Prepare Your Business for GDPR GDPR will put consumers in full control, and businesses will have to comply with the regulations from the 25th May 2018. If your business is complying fully with the current Data Protection ACT, DPA, then you’re already along the right lines. Many of GDPR’s key principles are almost identical to our current legislation, with a few additional components. So, if you’ve been following the current regulations, as you

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Is Your Business Ready for GDPR? The 25th May might seem like a while away, but it’s better to prepare now than leaving it until the last minute. But is your business ready for GDPR? It’s crucial you know the facts, so you act accordingly. Who Will It Affect? Whoever handles personal data. It isn’t just big businesses with masses of data that GDPR will impact. No matter how small your business may be, if

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Knowing the Basics of GDPR The 25th May 2018 is coming around fast. In case you aren’t already aware, this is the date that will provoke a big change for companies across the UK. Affecting how they handle and use personal information. What is GDPR? After four years of preparation and plenty of debates, GDPR was finally approved on the 14th April 2016 by the EU Parliament – which will be enforced from the 25th

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