How Retargeting Can Grow Your Business
Take a look as we detail why your business should invest in retargeting. Discover who retargeting campaigns can engage and what your business could achieve.
Have you ever been on a website and then later you start noticing banners for that website following you around as you browse the web? That’s retargeting.
We’ve discussed at length the fundamentals of retargeting; you can read all about it here: How do Retargeting Ads Work?
The two primary goals for retargeting ads are to drive brand awareness and increase conversion rates. Adding this to your paid advertising strategy gives you the opportunity to drive more traffic to your landing page with direct and personalised ads.
Who Retargeting Campaigns Can Engage
- – Encourage leads closer towards conversion by showing them products or services that they have shown interest in along with exclusive offers and discounts
- – Continue to show consumers certain products or services that they have recently viewed on your site, which increases the chances of converting
- – Encourage repeat purchases from current customers by displaying them ads of similar products that they are likely to be interested in
- – Upsell to existing customers by sharing new products or services
What Your Business Can Achieve with Retargeting Ads
Retargeting objectives tend to focus on clicks, conversions and boosting return on investment. Retargeting could be an efficient strategy for your business if you want to:
Re-engage With a Previously Visited Webpage: retargeting campaigns can direct users back to a page they have previously visited.
Re-engage with Related Content: retargeting ads can be tailored to direct visitors to a different page with more information related to the subject that they originally expressed interest in. These pages usually feature strong calls-to-action and allow businesses to encourage conversions.
To Complete Abandoned Checkouts: if a visitor added an item to their basket but left your website without completing the order, retargeting ads will act as a reminder about their pending transaction.
4 Reasons You Should Invest in Retargeting Ads
1. Retargeting Offers Another Chance to Convert a User
One aspect that makes retargeting a powerful strategy is that it only displays ads to users that have already visited your website or expressed interest in you. These users already have some knowledge of your brand or have had some exposure which makes them more likely to convert.
If your website traffic is made up of a lot of one-time visitors, then retargeting will enable your business to continue advertising to them, to get them back to your website and to encourage them down the conversion funnel.
2. Solidify Your Brand to Your Target Audience
Familiarity is required to build recognition and recall.
The more a potential customer is exposed to your brand, the more likely they are to buy from you when they do decide to make a purchase.
Consumers who have already visited your website or interacted with your brand in some form are already warm audiences. They know a little about your brand, which means they’re much more likely to trust you and notice your ads.
3. Your Second Chance to Make an Impression
There are many reasons why website visitors don’t convert. Perhaps they’re not ready yet, they got distracted whilst browsing your site or they’re just shopping around. In cases like these, retargeting is valuable to bring those website visitors back to your site.
4. To Create Another Point of Contact
It can take 6 to 8 touches to generate a viable sales lead. So, ad retargeting provides another point of contact for your brand, or several points depending on how many times you decide to retarget to the same person. All your points of contact together enhance your brand recall, familiarity and trust.
71% of consumers are more likely to buy a product or service from a name they recognise. Therefore, retargeting is an excellent way to build trust in your brand.
Should You Invest in Retargeting Ads?
If you want to drive visitors back to your website, then retargeting is a marketing method that you should be considering.
If you want some expert advertise and to know how Different Gravy Digital can make remarketing ads work for your business, then get in touch for your free, no obligation consultation:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004