Different Gravy Digital Won the Best Digital Agency at The Talk of Manchester

6 Mar 2018

What is the Difference Between SEO and SEM?

By Michael Goldman

The Importance of Understanding SEO and SEM It can be difficult to understand the grasp of SEO and SEM, particularly if you’re unfamiliar with them. Just to make things more challenging, the terms are often used interchangeable. But it’s crucial to understand SEO and SEM both have different definitions. They’re separate, but they can be used together. What is SEO? Search Engine Optimisation, SEO, is the process of maximizing the number of visitors a website

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2 Mar 2018

Who Is Your Business Avatar?

By Michael Goldman

Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

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5 Mar 2018

Perks of Using Google and Bing Advertising

By Michael Goldman

Taking Advantage of Both Google and Bing Google is the market leader, averaging a net share of around 75.06%. Whilst search engines like Bing usually get scooped up in to the ‘other’ 24.94%. In perspective, they still hold a large audience and it would be stupid to ignore them. But Google and Bing have a lot of similarities. Google is the champion of searches, there’s no argument about it. But poor Bing, who are often

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