Getting Started with Native Advertising Native advertising provides brands with a new way to get their marketing content in front of their audience. Content is a key part of day-to-day life. From the moment we wake up to the moment we go to sleep, we consume new articles, social media posts, photos and videos. In fact, consumers spend 9 hours, 38 minutes devouring media a day. With so much content in our lives, consumers are

Reach Your Audience with Alternative PPC Platforms to Google Ads Take a look as we detail the 11 alternative or additional PPC platforms to Google Ads that businesses can use to capture their audience’s attention. When it comes to running a PPC campaign (paid search) the first platform that comes to mind is Google Ads. We all know that Google dominates the paid advertising industry – with Google accounting for 31.1% of worldwide ad spend.

Beginner’s Guide to Amazon Ads It’s hard to resist the convenience of Amazon – whether you’re buying clothes, cleaning supplies or random appliances. Even if you’re not an Amazon user, your target audience likely are. Each month more than 197 million people across the world visit Amazon (which is more than the entire population of Russia). With so many people using Amazon’s platform, it begs the question why your business is not implementing Amazon Ads