What Have Google Done? Google has been fined £44 million for breaching the EU’s GDPR. The US company has been fined by the French data protection watchdog CNIL for “lack of transparency, inadequate information and lack of valid consent” in relation to their ad personalisation for users. It’s one of the larger regulatory enforcement actions since GDPR came into effect last May. Even though Google is a US company, they must comply with the EU
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What Are The Different Keyword Match Types? When choosing the keywords for your PPC campaign on Google Ads, it’s important you pay attention to the match types you are choosing. The keywords you select can make or break your campaign – so it’s vital you pick the right ones. In today’s article, we will be detailing what match types are and what you should consider when selecting your own. If you’re unfamiliar with PPC campaigns,
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Beginner’s Guide to Sending Email Newsletters With the rise of artificial intelligence, messenger chatbots, virtual reality and SMS marketing, it can sometimes seem like traditional forms of marketing, like email newsletters, aren’t worth the time or the hassle. Businesses are always looking for ways to stay “top-of-mind” for their target audience. And while sending email newsletters may not seem like the trendiest things to do, it’s an effective way to reach your audience and to
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