Different Gravy Digital Won the Best Digital Agency at The Talk of Manchester

SMART Bidding
11 Mar 2019

Beginner’s Guide to Google Ads Smart Bidding

By Michael Goldman

What Businesses Need to Know About Google Ad’s Smart Bidding Making the transition from manual bidding to trusting Google’s Smart Bidding can be a bit daunting, but it can help your PPC campaigns achieve excellent results. What is Smart Bidding? Smart Bidding is automated bidding in Google Ads. It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each auction – which is called ‘auction bidding’.

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Privacy Focused
8 Mar 2019

Facebook Is Shifting to Being a Privacy Focused Platform

By Michael Goldman

Zuckerberg Announces Plans for Privacy Focused Facebook After a year of turmoil, Mark Zuckerberg details plans for a ‘privacy-focused’ Facebook. In Zuckerberg’s Facebook blog, he detailed his idea to transform the social network into a “privacy-focused messaging and social networking platform”. Zuckerberg explains how communication platforms that protect privacy will “become even more important than today’s open platforms”. “Facebook and Instagram have helped people connect with friends, communities and interests in the digital equivalent of

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Negative Keywords
7 Mar 2019

Why Are Negative Keywords Crucial in Google Ads?

By Michael Goldman

The Importance of Negative Keywords in Google Ads Google Ads can often be a complicated process which involves continuous monitoring of every keyword you’re using to make sure you’re achieving the best ROI. There are countless ways you can optimise your PPC campaigns, one of which many businesses forget to utilise. One of the biggest issue’s businesses find with PPC advertising is wasting their money on irrelevant traffic. Using negative keywords in Google Ads can

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