Getting to Grips with the Fundamentals of YouTube Advertising Take a look as we cover all the basic details there are to know about YouTube Advertising. Including what it is, the ad formats available and how the ads workDo you create branded videos? There’s no doubt that video is taking over – 81% of businesses use video as a marketing tool.With all the time and money invested into video production, you can’t stop at imbedding your video in the company homepage or organically posting it on social media with the hope it generates a few views.

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Instagram Removing Likes

What Happens Now Instagram Is Removing Likes? Instagram surprised the digital world with its announcement that they are testing removing like counts and video view counts from posts in feeds. Following a number of tests, the decision was made to make posting on Instagram less about being a competition for likes and more about creating quality content and connections. The changes in Instagram’s algorithm (which is still rolling out) mean users will no longer view the

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Native Advertising

Getting Started with Native Advertising Native advertising provides brands with a new way to get their marketing content in front of their audience. Content is a key part of day-to-day life. From the moment we wake up to the moment we go to sleep, we consume new articles, social media posts, photos and videos. In fact, consumers spend 9 hours, 38 minutes devouring media a day. With so much content in our lives, consumers are

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