What You Need to Know About the Google Display Network Ever wondered how businesses get their ads displayed on different websites and platforms? It might seem like a challenging and expensive task, but with Google Display Network, it’s much easier than you might anticipate. Google Display Network has over two million sites and reaches over 90% of the people on the internet. With such a wide reach, advertisers can meet their goals and get their

The Key Fundamentals to PPC Competitor Research Competitive analysis should be one of your top priorities at the beginning and throughout your PPC campaigns. But, it’s easy to get distracted optimising your own data instead of dedicating time to analyse your PPC competitors. The battle for conversions, leads, customers and ROI through paid advertising is fierce. And it’s getting more challenging for businesses to differentiate themselves from their competitors. You’re planning, running and monitoring your

Getting to Know Google Ads Every year there are 2 trillion Google searches, and most search results page feature Google ads. No matter the size or industry of your business, Google Ads can be an effective method of driving targeted traffic to your website exactly when your audience are searching for the types of products / services that your business offers. Surprisingly, while Google Ads is the biggest online paid search network, there are companies