Could Facebook Lookalike Audiences Help Your Business to Convert More People? Are you looking for a way to reach brand new people on Facebook? Enter Facebook lookalike audiences, an effective way to supercharge your social media advertising. A lookalike audience is a way to reach new people who are most likely to be interested in your business and most likely to convert because they are similar to your existing customer base. Not only are Facebook
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How to Write Effective Ad Copy We all know how important first impressions are. It doesn’t matter how targeted your keywords are or how optimised your landing page is – if you’re ad copy is rubbish; you’re not going to see the return on investment that you hoped for. Luckily for you, Different Gravy Digital know a thing or two about creating excellent ad copy. Paid advertising offers an outlet for business to get in
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How Retargeting Can Grow Your Business Take a look as we detail why your business should invest in retargeting. Discover who retargeting campaigns can engage and what your business could achieve. Have you ever been on a website and then later you start noticing banners for that website following you around as you browse the web? That’s retargeting. We’ve discussed at length the fundamentals of retargeting; you can read all about it here: How do
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