All You Need to Know About LinkedIn Ad Campaigns Are you ready to attract more leads and achieve your marketing goals with the world’s largest professional network? What really sets LinkedIn ad campaigns apart from other social media advertising platforms (Facebook / Instagram / Twitter) is their B2B targeting options. LinkedIn is an excellent platform for businesses to advertise to other businesses. LinkedIn users are professionals who use the platform for several reasons. They could

The Basics of Facebook Split Testing The Facebook split testing (A/B testing) features enables businesses to run more data-driven campaigns. Advertisers can answer important questions about different components of their campaigns as opposed to just assuming what works and what doesn’t. The feature compares different versions of your ad so you can be confident of which style performs best and improve your future campaigns. For example, you can test the same ad on two different