Why Your Business Should Take Online Reviews Seriously We’re in a review-based culture. We often find ourselves trusting our friend’s and family’s opinion of a restaurant over their star rating. No matter how good a restaurant appears to be by it’s website and appearance, if someone shares a negative experience with me it’s very unlikely I’d go. But it isn’t just restaurants and hospitality services where online reviews can be a make or break, practically
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A Simple Guide to ‘Legitimate Interests’ and Marketing Following on from my previous blog post, “What Does GDPR Mean for Marketing?” it’s important that marketers know how to use legitimate interests for marketing purposes. After GDPR has come in to effect on the 25th May 2018, marketers will need to adapt their practises to comply with the new privacy rights for individuals and understand what is considered as lawful grounds for processing personal information. I’ll
Read more 0It’s Time to Rethink Your Marketing Strategies under GDPR If you’re a marketer or a business owner, by now you must be aware of GDPR (The General Data Protection Regulation). If you aren’t, you need to check out our blog posts right away. Here’s what you might have missed so far; Getting Started with GDPR Are You Ready for GDPR? 6 Steps to Prepare Your Business for GDPR GDPR will likely affect the way marketers
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