Search Engine Marketing Blogs I Different Gravy Digital

6 Mar 2018

What is the Difference Between SEO and SEM?

The Importance of Understanding SEO and SEM It can be difficult to understand the grasp of SEO and SEM, particularly if you’re unfamiliar with them. Just to make things more challenging, the terms are often used interchangeable. But it’s crucial to understand SEO and SEM both have different definitions. They’re separate, but they can be used together. What is SEO? Search Engine Optimisation, SEO, is the process of maximizing the number of visitors a website

Perks of Using Google and Bing Advertising

By Michael Goldman

Taking Advantage of Both Google and Bing Google is the market leader, averaging a net share of around 75.06%. Whilst search engines like Bing usually get scooped up in to the ‘other’ 24.94%. In perspective, they still hold a large audience and it would be stupid to ignore them. But Google and Bing have a lot of similarities. Google is the champion of searches, there’s no argument about it. But poor Bing, who are often

How to Choose a Domain Name

By Michael Goldman

What to Consider Before You Choose a Domain Name How much thought do you need to put in to choose a domain name? As long as it directs customers to your site, does it matter? Whilst it may seem like a small thing, your domain name is a key element to your website. Your URL is what users will see before the content in your website. It’s your first impression, a well-thought out domain name