Search Engine Marketing Blogs I Different Gravy Digital

11 Apr 2018

Where to Place Keywords for Website Optimisation

A Beginner’s Guide to Keywords Placement for Website Optimisation Website optimisation is crucial for consumers to find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you. Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?” Where you place your keywords is important, but it’s equally important to

The Unmissable Benefits of SEM

By Michael Goldman

What is SEM? Search Engine Marketing, SEM, is internet marketing to improve a brand’s visibility. A well thought out SEM process will increase your website traffic and expand your footprint online. It includes the use of paid search, typically pay per click campaigns. But, SEO can also be categorised as a SEM strategy. This week we’ve been focusing on SEO and paid advertising, get up to speed; - Perks of Using Google and Bing Advertising

Beginners Guide: SEO and Keywords

By Michael Goldman

An Introduction to SEO and Keywords When launching a new website, there’s an SEO process that you’ll need to go through, so the right people are finding your website. Optimizing your website isn’t a one-off process, to keep your site ranking highly on SERPs your site will require maintenance, tuning, testing and routine monitoring. SEO can be a challenging and lengthy process, but the rewards are unmissable. To help you reach your SEO goals, use