How to Improve Your SEO With Image Optimisation There are loads of features to SEO, and some of the smaller steps to optimising a website often slip through the cracks. Image optimisation is one of those small steps as taking the time to optimise your images can result in a greater ranking on SERPs, more traffic and better results. When we think about SEO, we often think about just text and targeted keywords, but images
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How to Optimise URLs for SEO And Readers It’s important to optimise URLs, both for readers and search engines. A URL holds much more than a unique address for a webpage on the internet. It offers signals that helps search engines interpret the content of a page, its purpose and its target audience. Like all signals, some can be informative and strong, and some can be misleading and poor. Take a look as we share
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What Are The Different Keyword Match Types? When choosing the keywords for your PPC campaign on Google Ads, it’s important you pay attention to the match types you are choosing. The keywords you select can make or break your campaign – so it’s vital you pick the right ones. In today’s article, we will be detailing what match types are and what you should consider when selecting your own. If you’re unfamiliar with PPC campaigns,
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