How to Write Effective Ad Copy We all know how important first impressions are. It doesn’t matter how targeted your keywords are or how optimised your landing page is – if you’re ad copy is rubbish; you’re not going to see the return on investment that you hoped for. Luckily for you, Different Gravy Digital know a thing or two about creating excellent ad copy. Paid advertising offers an outlet for business to get in
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How Retargeting Can Grow Your Business Take a look as we detail why your business should invest in retargeting. Discover who retargeting campaigns can engage and what your business could achieve. Have you ever been on a website and then later you start noticing banners for that website following you around as you browse the web? That’s retargeting. We’ve discussed at length the fundamentals of retargeting; you can read all about it here: How do
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Getting Started with Facebook Pixel If you advertise your business using Facebook ads – or if you’re thinking about doing so – then there’s one tool you should consider using, Facebook Pixel. Take a look as we explain all you need to know to get started with the analytics tool. What is Facebook Pixel? Facebook Pixel is an analytics tool that enables businesses to measure the effectiveness of their advertising by understanding the actions people
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