Getting Started with the Basics of Google Remarketing There are several ways you can drive traffic to your website and persuade visitors to convert. One such way is by running a remarketing campaign on Google Ads. Remarketing is a method to connect with people who have already interacted with your website or mobile app. It enables businesses to strategically position their ads in front of their past website visitors as they browse Google and its
Read more 1
Beginner’s Guide to Using Broad Match Keywords Our question is, should businesses use broad match keywords in their paid search campaigns? One of the key selling points for investing in paid search is the level of quality in which businesses can target their audience, if they know the concept of intent. Paid search experts all have different approaches to launching campaigns, testing keywords and different match types. While opinions may be different this doesn’t necessarily
Read more 0
All You Need to Know About LinkedIn Ad Campaigns Are you ready to attract more leads and achieve your marketing goals with the world’s largest professional network? What really sets LinkedIn ad campaigns apart from other social media advertising platforms (Facebook / Instagram / Twitter) is their B2B targeting options. LinkedIn is an excellent platform for businesses to advertise to other businesses. LinkedIn users are professionals who use the platform for several reasons. They could
Read more 0