PPC Advertising Blogs

How to Target the Right Audience on The Google Display Network Unlike ads on the Google Search Network, display ads are not delivered to people who are actively looking for something. Instead, they’re placed on websites, apps and other platforms to distract users from their current activity and draw their attention to the ad. What is the Google Display Network? Just like Google Ads, the Google Display Network is designed to help your advertisements reach

Read more 0

The Fundamentals of Location Targeting on Google Essentially, location targeting on Google is crucial if you want to get the most of your ad spend and avoid wasting your budget. By the end of this guide, you will know: 1. How location targeting on Google works2. 3 top tips for your location targeting3. How to improve your targeting with local extensions4. How Different Gravy Digital can better your campaigns It’s very unlikely that your ads

Read more 0

8 Costly Google Ads Mistakes Businesses are always on the look out to get the most out of their advertising budget. Google Ads is a popular (and very effective) platform to drive targeted clicks to a landing page and transforming the clicks into conversions. But there are a number of Google Ads features that can really hinder the performance of a campaign and waste the ad spend. Are your Google Ads campaign getting the results

Read more 0