Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience
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Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they
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What You Need to Know About Google’s Ad Rank It can be frustrating when you’re investing money into your Google Ads Campaigns and your ad ranking is lower than you expect it to be. But how can you improve your Google Ad rank? If you notice that any of your ads have a low Ad Rank, you may struggle to uncover exactly why it’s low and what can be done to improve it. Your Ad
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