What is SEM? Search Engine Marketing, SEM, is internet marketing to improve a brand’s visibility. A well thought out SEM process will increase your website traffic and expand your footprint online. It includes the use of paid search, typically pay per click campaigns. But, SEO can also be categorised as a SEM strategy. This week we’ve been focusing on SEO and paid advertising, get up to speed; - Perks of Using Google and Bing Advertising
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An Introduction to SEO and Keywords When launching a new website, there’s an SEO process that you’ll need to go through, so the right people are finding your website. Optimizing your website isn’t a one-off process, to keep your site ranking highly on SERPs your site will require maintenance, tuning, testing and routine monitoring. SEO can be a challenging and lengthy process, but the rewards are unmissable. To help you reach your SEO goals, use
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The Importance of Understanding SEO and SEM It can be difficult to understand the grasp of SEO and SEM, particularly if you’re unfamiliar with them. Just to make things more challenging, the terms are often used interchangeable. But it’s crucial to understand SEO and SEM both have different definitions. They’re separate, but they can be used together. What is SEO? Search Engine Optimisation, SEO, is the process of maximizing the number of visitors a website
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