Beginner’s Guide to Semantic Search Businesses’ can’t afford to not understand what semantic search is and how to use it. If you want to know how to essentially get ‘free’ traffic to your website pages, then this article is one you must read. Semantics are at the centre of every single search query answered on Google. When a consumer uses Google’s search box, the search engine uses a bunch of algorithms to find the most
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Beginner’s Guide to BuzzSumo BuzzSumo can enhance your marketing strategy to help you create excellent quality content. The marketing world is so busy - new content is published constantly and it can sometimes be hard to know what your next step should be. Lucky for us there are some excellent tools out there to improve our content marketing strategy, with leading tools like BuzzSumo. What is BuzzSumo? It’s a research and monitoring tool, with fantastic
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There are so many different ways businesses can conduct keyword research, ranging from free tools with average capabilities to expensive complex solutions. Among the many keyword research tools is Google Keyword Planner. Accessing Google Keyword Planner Google Keyword Planner is intended to be used in conjunction with Google AdWords, so it’s mainly used for businesses looking to conduct keyword research for their PPC campaigns. - If you have an AdWords account - access it here
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